APPLICATION DEVELOPMENT
We are living in the age of connectivity, and that means more things than ever before are right at your fingertips — literally. With one press of the button, one
swipe left or right, you can open up new worlds in seconds. We're talking about
apps, those little icons on your mobile device.
Our goal is to create something you’re proud of and that helps your business. Apps
can be transcendent, and they can also be colossal failures. That’s why
elitePath has developed a comprehensive approach to app development
that takes the guessing out of the game. We’re ecstatic that you’re considering
doing business with us, so let’s get started.
Why Us?
Mobile app development is serious business. It takes time and patience to create something that works for you and is free of bugs and other issues. Updates are required, but it’s important to start with a sound foundation. At elitePath Software, we believe in a thorough approach that provides our clients with as much engagement as they request. While our entire team will be developing your app, we will assign a project lead who will be your main point of contact.
A large part of the work elitePath does is behind the scenes. There will
be times when we don’t communicate with you for weeks, but that’s
only because we’re intimately involved in the development phase. However,
before any of that begins, we need to make a checklist of everything you want in
your new mobile app.
We will gather information about client company and how it works. We will figure out
who your customers are and how we can attract more through your new app.
Audience engagement, research, and branding are key in app development, and we
will conduct focus groups to find out why people choose your product.
Like a website, an app needs a sitemap and wireframes. Think of this as the structural integrity of a skyscraper. Client will have an important role in the design process, as it’s important that you are getting what you want. Plus, it’s better to work out issues in this stage than later down the road. Here are some highlights of this process:
- Functionality and content
- Wireframes, the structural core of your app
- Branding and integration of existing digital platforms (i.e., web and email)
- User Experience and User Interface, or UX and UI — essentially, how you interact with the app, what makes it easy to use and desirable
We’ve come a long way at this point. You’ve put in a lot of work, so now you can step aside and let us do the rest. This part of the process is laborious and timeconsuming, so don’t expect to hear from us much. But that’s a good thing, as we’ve worked out all the kinks and come to an understanding about everything that will go into your new app. Once development is complete, client will be back in the fold for the testing trials.
We’re almost there. Your new mobile app is built and ready to launch. But before that happens, elitePath and client need to collaborate on a marketing strategy. After all, just because you invested all this time and money into your new app, it doesn’t mean anyone will know it exists unless we tell them.
Diference Between A Native App and Hybrid App
Native apps are mobile applications that are built with platform-specific programming languages, and are downloaded from app stores on mobile devices. While these apps must be built for each platform separately (Android, iOS, Windows Mobile, etc), they enjoy a host of advantages over mobile web apps, including:
Hybrid apps are a combination of mobile web app and native app. They are built with a
combination of platform-specific programming and HTML5, which allows portions of the
code to be used for app development on other platforms. Hybrid apps are often simply
containers for existing mobile websites, which allows them to be downloaded from app
stores onto mobile devices.
Hybrid apps, like native apps, are able to leverage advanced device functionality, which
gives them an edge over mobile web apps.
Hybrid apps do not come without restrictions. Because they are not true native apps, their
overall functionality and responsiveness will not be as smooth as a native app, and the user
interface will not match that of a native app. They also are not suitable for apps that require
offline access, as they must rely on browser caching for offline use, which can be
unreliable.
Executive Summary
A custom Android app can do wonders for your brand, whether you're using it for employee productivity, as a social engagement mechanism, or as a way to facilitate things like loyalty or rewards programs. elitePath is extremely experienced in building a wide array of social apps, productivity apps, games, and ecommerce apps for brands around the world. Our focus on effective design, cutting-edge technology, and costeffectiveness throughout our development process makes us a great choice for brands looking to leverage mobile technology.
This is where we sit down, grab a cup of coffee and dial in the details.