Social Media Consulting
Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. More than 1 billion people use social media every day, and platforms like Facebook, LinkedIn, and Snapchat have sophisticated advertising platforms that can help you grow your audience.
We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business.
Primarily, elitePath needs to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.
After identifying your audience, we will figure out how to communicate effectively with them. What do they respond to and why? This will also inform future marketing ideas.
Facebook marketing campaign would be approached in many ways, but unless we are targeting the right audience then it will be a disaster.
TWICE AS NICE
If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.
elitePath will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to Mr. Soft on a monthly basis.
Launching your brand or services can be a daunting task in today’s business environment. Competition is fierce in almost every trade. To carve out your own niche in a highly competitive market, you need to align your business plan with your marketing plan.
Customers today are influenced by several elements beginning right from the identification of the brand’s logo to how and where they encountered the promotional messages. In addition to running your small or medium enterprise, marketing your products and services has now become a full fledged activity that is crucial to the promotion of a business. The promotional messages have to be crafted especially keeping this current competitive environment in mind and a sound knowledge of the potential customers’ preferences. One must know one’s target market inside out to influence it the way one desires.
This is where we sit down, grab a cup of coffee and dial in the details.